Case Study / 03Small BusinessArt Direction & Brand Identity2024

620 Bakes

Client620 Bakes
SectorSmall Business
ScopeArt Direction & Brand Identity
Year2024
620 Bakes — Art Direction & Brand Identity
The QuestionHow do you turn a local home bakery into a brand experience people remember beyond the first bite?
The Answer
620 Bakes was created around the idea that baking is more than a product, it is a moment of connection, comfort, and celebration. We developed a visual identity that captures the warmth and personality of the brand while creating a flexible system for packaging, digital communication, and customer touchpoints. Through a balance of playful character and thoughtful design, the identity transforms everyday baked goods into a recognisable brand experience built around craft, quality, and community.

“Bake the world a better place.

Role

  • Brand Strategy
  • Identity Design
  • Art Direction
  • Packaging Design
  • Social Media Direction

Deliverables

  • Brand identity system
  • Logo design
  • Colour palette
  • Typography system
  • Packaging concepts
  • Social media templates
  • Brand applications
  • Visual guidelines
The Process
620 Bakes — Foundation
01

Foundation

We started with one idea: every bake should leave a positive impression. The brand was built around the concept of spreading joy through baking. “Bake the world a better place” became more than a tagline. It shaped the personality, tone of voice, and visual direction, creating a brand that communicates optimism through every interaction.

620 Bakes — System
02

System

Creating a packaging language where every piece belongs together. The packaging system was designed as a connected collection rather than individual products. Each package uses consistent visual elements, typography, and brand cues to create recognition across the range while allowing each product to maintain its own personality.

620 Bakes — Expression
03

Expression

Turning words, visuals, and packaging into moments of delight. The final identity combines playful copywriting, bold brand elements, and a cohesive visual system to create an experience beyond the product itself. Through clever messaging and coordinated packaging, 620 Bakes becomes a brand that customers can recognise, interact with, and remember.

StudioYAZI®
DisciplineArt Direction & Brand Identity
Year2024
CatalogueNo. 03