Case Study / 05Live EntertainmentExperiential Design2026

Beyon Al Dana Outdoor Booth

ClientBeyon Al Dana Outdoor Booth
SectorLive Entertainment
ScopeExperiential Design
Year2026
Beyon Al Dana Outdoor Booth — Experiential Design
The QuestionHow do you design a booth that does not just carry the brand, but is actually built from it?
The Answer
Al Dana Amphitheatre needed a multipurpose outdoor booth that could serve the venue across different events without feeling like a generic kiosk dropped into a world-class space. We built the form directly from the Al Dana logo, cutting its geometry into the side panels so the structure reads as an extension of the brand rather than an addition to it. The speaker-like silhouette quietly references sound and live performance, while LED-lit logo cutouts bring the booth to life at night. The concept was presented through a custom interactive 3D website built alongside the renders.

“The booth does not display the brand. It is built from it.

Role

  • Concept Development
  • Sketch & Ideation
  • 3D Design & Rendering
  • LED Lighting Direction
  • Interactive Web Experience

Deliverables

  • Initial sketch concepts
  • 2D technical drawings
  • 3D rendered visuals
  • Multi-angle renders
  • LED lighting specification
  • Interactive 3D website
The Process
Beyon Al Dana Outdoor Booth — Foundation
01

Foundation

The brief was to create a booth that could work across any event at Al Dana without compromising the venue’s brand. We started with the logo, looking at how its geometry could become the structure itself rather than a graphic applied to a surface. Early sketches explored how the Al Dana mark, with its circular layered form, naturally suggested depth, extrusion, and a three-dimensional presence that could stand independently in the outdoor space.

Beyon Al Dana Outdoor Booth — Form
02

Form

The 3D development translated the logo geometry into a functional 4 by 3 metre structure. The circular logo extrusion became the defining side panels, LED-lit so the mark glows through the cutouts at night. Dynamic glass panels front the interior, the curved roofline follows the logo’s rounded corners, and practical requirements like air conditioning, rear access, and electrical housing were integrated without disturbing the booth’s exterior silhouette.

Beyon Al Dana Outdoor Booth — Expression
03

Expression

To present the concept, we built an interactive 3D website where the client could explore the booth from every angle rather than flipping through static renders. The final design adapts across ticketing, merchandise, and event activation functions while staying visually consistent throughout. By day it stands as a bold branded landmark in the venue; at night the illuminated logo cutouts turn it into something closer to a light installation.

The Work
Beyon Al Dana Outdoor Booth — Initial sketchInitial sketch
Beyon Al Dana Outdoor Booth — 3D renders3D renders
StudioYAZI®
DisciplineExperiential Design
Year2026
CatalogueNo. 05